Santa Clara, Calif. – April 22, 2019 – Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, announced today that CRN®, a brand of The Channel Company, has given Avaya a 5-Star rating in its 2020 Partner Program Guide. This annual guide identifies the strongest and most successful partner programs in the channel today, offered by the top technology suppliers for IT products and services. The 5-Star rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
Avaya Edge Partner Program is a comprehensive approach that simplifies, integrates and aligns with the needs of the channel partner to help drive growth and introduce additional business opportunities. Avaya Edge Partner Program enhances the ability of partners to best serve their customers and grow by helping to stimulate sales, and combining a straightforward incentive structure and more tailored benefits with an improved partner enablement model.
“In a business environment that is changing rapidly and is more reliant than ever on communication and collaboration, it is critical for technology companies to work closely with their channel partners in designing holistic solutions to meet customer needs,” said Jon Brinton, VP, North America Channel Sales, Avaya. “We have a deep commitment to our partners and their success, founded on closely engaging with each of them, and we are thrilled that these efforts have been recognized by this highly respected channel authority. We continue to further strengthen our channel engagement, including ongoing enhancements to our Avaya Edge Partner Program, and we continue to innovate by focusing relentlessly on customer success.”
To determine the 2020 5-Star ratings, The Channel Company’s research team analyzed myriad partner programs and scored them based on several factors, including investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication. Based on that assessment, Avaya Edge Partner Program stands among the elite technology supplier programs in the IT channel, providing maximum value and support.
“With the speed and complexity of technology today, solution providers need partners that can keep pace and support their growing business,” said Bob Skelley, CEO of The Channel Company. “CRN’s Partner Program Guide features insight into the strengths and benefits of each company’s program to identify those that truly support and drive positive change within the IT channel.”
Integrating extensive feedback and input from partners, Avaya Edge Partner Program also places an emphasis on partner inclusivity, aiming to enable growth regardless of the size or unique partner business model. This means Avaya Edge is now the only channel program in the industry to provide equal growth opportunities to partners of any size.
Avaya Edge Partner Program and the 2020 Partner Program Guide will be featured in the April issue of CRN® and online at www.CRN.com/ppg.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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