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A long-standing deposit or credit customer of the bank.
Typically left behind as the bank aggressively pursues new customers. This customer is keen on a new value proposition from the bank, and a renewal of its service commitments.
Endurance Sports, Loves Camping, Community Involvement, Masterchef, Plays the Guitar.
Nadia is 40 years old, and married for ten years. She just got a promotion at work and also became a new mom. She likes to spend money in making her family comfortable and safe.
The future of customer engagement in the era of digital banking depends on personalisation.
Identify your current and future customers, understand their needs and requirements and know how your financial services organization can cater to their unique demands.
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