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The customer who uses self-service channels most often – and prefers little interaction with the bank.
This customer sees banking services as a transaction, not a relationship.
Dog Walking, Squash, Learning Courses Online, Photography and Hosting Board Game Parties.
Cassey is 28 years old. She has her day, weekends, the next five years and her life all planned out. She knows exactly what she wants and does not want to waste time. She describes herself as a go-getter.
The future of customer engagement in the era of digital banking depends on personalisation.
Identify your current and future customers, understand their needs and requirements and know how your financial services organization can cater to their unique demands.
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