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Blogs
Marylou Maco
Chief Revenue and Customer Experience Officer
The communications software landscape is entering a period of significant disruption. Enterprises are facing an unprecedented upgrade cycle that will reshape how they deliver both customer and employee experiences. As companies navigate this shift, they’ll encounter challenges that demand careful planning and execution. In this environment, only providers that prioritize both Customer Experience (CX) and Employee Experience (EX) will emerge as leaders. Avaya is uniquely positioned to guide enterprises through this disruption, thanks to our comprehensive portfolio of solutions spanning cloud, on-premise, AI, and voice technologies.
The communications software industry is on the verge of a major refresh. According to industry analysts, 65% of CIOs expect their software budgets to increase in 2024, with significant portions directed toward communications solutions1. Enterprises are beginning to overhaul their legacy systems, and the next three years will see an influx of investments in new technologies, particularly in AI and cloud-based solutions.
This upgrade cycle is not a mere refresh; it’s a fundamental shift. Enterprises are rethinking how they deliver services to customers and support employees, with digital transformation at the heart of the change. However, these transitions bring disruption, and many organizations are struggling to balance innovation with maintaining business continuity. The stakes are high: those that navigate the cycle successfully will strengthen their position in the market, while those that lag behind risk being left out.
The key to thriving in this massive upgrade cycle is to adopt innovation without causing disruption. Avaya’s strategy offers enterprises the flexibility they need to upgrade their systems without jeopardizing daily operations. Whether it’s cloud, on-premise, hybrid, or AI-driven solutions, Avaya delivers innovation that fits each organization’s unique needs.
Many enterprises are exploring the cloud, but not all are ready for a full-scale migration. Hybrid solutions are gaining popularity because they offer a flexible, phased approach to modernization. With Avaya’s broad portfolio, businesses can choose the mix of solutions—cloud, on-premise, or hybrid—that works best for them. By providing this level of flexibility, Avaya enables organizations to innovate at their own pace while minimizing operational disruptions.
As enterprises modernize, AI will play a pivotal role in transforming both CX and EX. Many companies have already begun to implement AI, and its use is expected to grow significantly over the next two years. However, while AI can improve efficiency and personalization, it cannot replace the value of human interaction.
Research shows that even as AI becomes more advanced, customers still prefer interacting with live agents for complex issues2. Enterprises that strike the right balance between AI-powered automation and human engagement will deliver superior customer experiences. Avaya’s AI-powered tools, such as virtual assistants and agent assist technologies, enhance human agents’ ability to provide personalized support, creating a seamless experience that combines the best of both worlds.
Moreover, the demand for human agents remains resilient2. Enterprises are investing in their customer service teams, recognizing that empowered employees are key to delivering exceptional CX. Avaya’s solutions ensure that both customers and employees benefit from the latest technology, fostering stronger relationships and improving business outcomes.
In this upgrade cycle, the ability to deliver both exceptional CX and EX will determine which enterprises succeed. The days of treating these experiences as separate priorities are over. Forward-thinking companies understand that happy employees lead to happy customers, and both are crucial for long-term growth.
Avaya’s approach emphasizes this connection. By enhancing both employee and customer experiences, we help enterprises scale their businesses and drive sustainable growth. Our solutions enable organizations to deliver personalized, omnichannel customer interactions while ensuring that employees have the tools they need to succeed. Whether it’s through AI-driven insights, seamless omnichannel integration, or advanced collaboration tools, Avaya empowers businesses to lead in the new era of CX and EX.
The disruption caused by this upgrade cycle is inevitable, but it doesn’t have to be chaotic. Enterprises that adopt a proactive approach to innovation and partner with a provider like Avaya are better positioned to manage the changes. With the broadest portfolio of solutions—ranging from cloud to on-premise, AI to voice—Avaya can guide organizations through this period of transformation, ensuring they stay competitive while navigating the challenges ahead.
Our ability to offer a complete, integrated suite of solutions means that businesses don’t have to choose between innovation and stability. Avaya’s strategy of “innovation without disruption” allows organizations to modernize while maintaining the continuity of their operations. This approach positions Avaya as a leader in helping enterprises navigate the complexities of the upgrade cycle and emerge stronger on the other side.
As enterprises move through this massive upgrade cycle, the market will be shaped by those that can innovate while managing disruption. Avaya’s focus on delivering world-class CX and EX, combined with our unmatched portfolio of cloud, on-premise, AI, and voice solutions, positions us as the go-to provider for enterprises looking to modernize without sacrificing stability.
Now is the time for enterprises to embrace change and seize the opportunities created by the disruption. With Avaya as their partner, businesses can navigate the upgrade cycle confidently and build the foundation for future growth, ensuring they lead—not just survive—this new era of communications software.